Has Jordan Blown Her Pop Career?

After losing her Eurovision bid in an embarrassing live show, we ask the experts if Jordan can ever redeem herself and have a successful music career…

When Jordan stood up on stage and sang in front of 8 million TV viewers on the BBC’s Eurovision decider making your mind up this month, it was supposed to signal the start of her triumphant assault on the music industry. But by the time the closing credits rolled later that night, the entire nation was left
wondering if Jordan’s dreams of pop stardom had been wiped out forever.

Jordan’s only previous musical experience was when she performed on Westlife’s she’s the one talent search last Christmas, but that didn’t stop the 26 year old glamour model from bravely showcasing her live vocals on making your mind up with a song called not just anybody. The pregnant mother of one hoped that winning the contest would convince the nation that she has what it takes to be the next Kylie or Madonna. But when Jordan’s three minutes on stage were met with derisive boos from the audience, it became all too clear that her best just wasn’t good enough, and Javine was chosen instead to represent the UK at Eurovision in the Ukraine in May.

But despite a performance that she described herself as “nervous” and “wobbly”, Jordan is still intent on carving out a pop career, and claims she has already secured a record deal and will release her debut single in October. So, following her embarrassing performance on Imaking your mind up, can the model ever be taken seriously as a singer? We asked a selection of music industry experts - PR guru Max Clifford, pop manager Jonathan Shalit, G-A-Y club promoter Jeremy Joseph and Ifame academy vocal coach Carrie Grant - for their considered verdicts. Here are their honest appraisals of Jordan’s
chances of ever hitting top of the charts…

Her Eurovision performance
So guys, you’ve heard the voice, what do you think?
Jonathan Shalit: Jordan has admitted she’s no singer. She’s a modle who does a bit of singing. It takes a lot of courage to get up in front of millions and sing like that so I respect her.
Jeremy Joseph: I wouldn’t call it a performance, it’s more pantomime. I was expecting one of her dancers to come on and go “It’s behind you!” even the audience was booing her.
Carrie Grant: Judging by her performance, I’d say she spent most of her preperation time promoting the song, rather than rehersing it. It looked like she’d just learnt it on the night . She looked stiff, and her vocals were mechanical. If she’d practised more she wouldn’t have sounded like that.
Max Clifford: I think it just confirmed what people knew already - her voice is OK, but it’s never going to set the world alight.

Celebrity vs. talent
After this performance, do you think Jordan can seriously launch a pop career?
JJ: From the talent she demonstrated on the show, I really wouldn’t think so
JS: It’s hard to say. I couldn’t turn Jordan into a pop star. I really don’t understnd why she’s going down this route. She’s likable and very genuine, but she’s not a great singer. I don’t see the logic of her craving to be a singer. It’s an unnecessary ambition.
MC: Simon Cowell told me a year ago that if Jordan was given the perfect song, she could be successful. But she won’t be able to do it with her own talent - just like 95 percent of the chart stars.

Could she have a hit just because of who she is?
JJ: She is very good at marketing herself, but to try to do something that she’s obviously not capable of would be wrong.
CG: There’s a lot of public interest in Jordan, and women have really started to like her - especially after her appearance on I’m a celebrity…she did herself a lot of good on that.
JJ: I’m a celebrity… may have helped her cross over, but just because she’s in magazines, it doesn’t mean people like her.. Her Eurovision bid result - despite all the publicity she did - shows that people don’t actually like her. She should stick to what she does best, which is to egt her tits out and have more
implants. That’s her career.

The Cowell factor
Simon Cowell thinks Jordan could have a massive pop career. Is her wrong?
CG: I love Simon, but what stuns me is that he can say that Beyonce can’t sing, and yet he’ll back Jordan. I think we need to get Simon’s ears cleaned out!
JJ: If it’s true that Simon is behind Jordan, I’d have to ask what she has got on him. It would be the only explanation.
JS: Well as far as I know, she’s not been offered record deals and Simon Cowell has not offered her one.

Max, you would know - has Simon offered her a deal?
MC: If he has, I haven’t heard of it. He tends to tell me everything. I would be amazed if he offered her a deal!

But if he were to sing her up, do you think he’d end up with egg on his face?
MC: If Simon did take her on, noone would know about it unless the record was a hit. Only then would you see a picture of the two of them together
JS: No serious record company would sign her. Anyone who did would be laughed at.

Soul sister?
Jordan says she wants to sing soul ballads, Is this the right direction for her?
CG: No! She shouldn’t do ballads - she’d be setting herself up for a fall. If she’s going to do it at all, she should stick to the up tempo disco diva numbers
MC: She hasn’t got the voice for ballads. There are a lot of people out there with amazing voices, and she’s not fit to clean their shoes. She needs a gimmick song. Remember Samantha Fox? She had a few hits. In other words, if a Pete Waterman or a Simon Cowell worked very hard with her and made a real commercial record, she could enjoy her 15 minutes in the spotlight.

The future
How do you think Jordan should progress from here?
MC: She should concentrate on finding the right song - that is the key to everything - then maybe she could have a hit
JJ: I think she should only release a song anonymously - she should let it go to number 1, and then come out and tell everyone it’s her
JS: A lot of pop stars have no talent, but having all those machines in the studio can make any voice sound great. Jordan should get a great pop song that everyone likes
CG: With difficulty. Five years ago, she would have done OK trying to make it as a pop star, but now pop is dead. Indie and rock are in. Therefore I think it would be virtually impossible for her to release records. Where’s the space for Jordan? There isn’t any.

The verdict
So guys, when all is said and one, could Jordan really do it and have a hit?
JJ: Having a pop career with what little talent Jordan has got is bad for the industry - it will just demonstrate that anyone with big tits can go out and have a career. That’s just wrong.
MC: With the right song she could have a hit, but she’s no Madonna, that’s for sure.
CG: She’s a good-looking girl with bags of personality and loads of publicity, but if she wants to be successful, she’s going to need to put a lot more work into the vocals and stage presence
JS: She could have a hit if she had the perfect sonAg, but I can say now that she certainly won’t have a long term pop career.